Connecting to WhatsApp

Guidelines on how to create and connect your new WhatsApp Business account
Written by Chris Barley
Updated 1 month ago

Getting your Converso account connected to your WhatsApp Business Account (WABA) is easy and only takes about 10 minutes.

Before getting started, it's recommended that you read the article on WhatsApp Business accounts, as it has some useful information on the set up and management of your WhatsApp service.

In summary, before you get started, you will need:

- the registered name of your company

- the URL of your company website

- admin permission for your company's Meta Business Manager account

- the phone number on which you will send WhatsApp messages. This number should not be in use with another WhatsApp service. You should also be able to receive voice calls on this number to verify it belongs to you. For more info on numbers, please read the article here.

You can either use your existing Meta Business Account or create a new one, and you can either use an existing WABA to connect to, or create a new one - if this is your first time using WhatsApp Business Platform, you will need to create a new WABA.

Let's dive in!

1. First make sure you have the relevant business info, as detailed above, populated in the Business Info section of Business Manager settings. 

This includes a legal name, an address, your business phone number, and your website address.


This information is used by Facebook to check compliance with the Commerce Policy. If it's not correctly set up, the account will be blocked.

Therefore, it's important that the website address is given, which includes a clear description of your company's business.

2. In Converso, under a group, go to Admin > Channels, and click on the Connect to WhatsApp button:

You will then be directed to a new tab where you can create an account with 360dialog (more info on 360dialog can be found here).

3. Input an email and password, or use your Facebook login, to create an account on 360dialog


Don't keep the sign up pop-up open for more than 1 hour, otherwise the session will expire. You should also try to avoid clicking on another browser tab, as the Facebook pop up may close. 

4. You will then be prompted to log into your Meta account - your Meta account will also have access to the Meta Business Manager that will manage your new WABA (WhatsApp Business Account).

You should log in with a user that has Admin level access to your Facebook Business Account:

5. Then create a new Business Account (or use an existing one):

If you need to create a new Business Account, you will be prompted for your business name, business phone number, business website and business address.

You can then create and name your new WhatsApp Business account:

6. Input your display name and business profile:


7. Verify your new WhatsApp number (for further details on numbers for WhatsApp numbers read the article here) :

Remember, if you have a number from Converso, choose verification with voice call rather than text, and please provide to Converso Support the phone number the call is to be forwarded to.

Once that has been completed, click OK:

8. Almost there! You will be presented with a holding screen below:

Wait for a couple of minutes while your account is set up. You can leave the tab open, and wait for an "Account live" email to be sent to you from 360dialog.  

9. After approx 5 minutes, you'll receive an email from 360dialog, similar to below, confirming that your account has gone live:

The open tab (above) will then change to the screen below - select your number, and click on Save selection in the bottom right hand corner:

If the above screen does not appear for any reason, log in to Converso and go to the Settings > Integrations page, refresh the page and click on Connect directly to WhatsApp:

The above page should then appear.

10. You will then see the connection success page:

Close the tab, and you will be redirected to Converso, where you will now see that your WhatsApp service is connected:

Congratulations, your WhatsApp service is now live!

You will be able to receive inbound messages, but you need to wait for approx 2 hours before you can send outbound messages via message template.

You can find further info on sending and receiving messages here.

Key points post connection

11. Your 360dialog account

You can log in to your new 360dialog hub at to see your new account with live status, under "WhatsApp Accounts":

You can manage all the necessary functions, such as creation of message templates, from the 360dialog client hub. You can also manage the same functions in your WABA via the Meta Business Manager, however in most cases it's easier to do it in the 360dialog hub. 

All changes made in either or the portals can be synced for real time updates.

It is planned to include the functions that are provided in the 360dialog client hub within the Converso portal. However at this stage, it is only possible to import pre-approved message templates into Converso.

12. Display name

After Business Verification is finished, WhatsApp will also approve your company's Display Name.

The Display Name is only shown in the Contacts view, in a smaller font size (as shown below). In all other views, the phone number is displayed.

You can add your logo, website, address, business description in the profile section in the 360dialog client hub. 

In the conversation, if your number is not saved to contacts, only the number will be shown. But WhatsApp has made it easy to save contact details of Business Accounts. The user just has to click on the number, the WhatsApp profile information opens up and when clicking on "adding contact" all the details are pre-filled automatically.

Your logo is also shown in the list of conversations as well as the conversation header:

Display Name Guidelines are very strict, and names will often get rejected for small details or minor discrepancies between the name and the Facebook Business, website, or social media.

To avoid this, make sure you thoroughly review Facebook's guidelines.

In order to display your business name in the chat list, chat screen and contacts view (instead of the phone number and even if the user hasn't added the business to their address book), you need an Official Business Account. This also enables you to receive a green checkmark badge in your profile.

This is WhatsApp's way of confirming that an authentic, reputable brand is the owner of this account. Only a few companies will have an official company account. The decision is based on a variety of factors, such as whether the brand is notable. It is not possible to pay to turn a Business account into an Official business account.

13. Support

If you have difficulties during the sign up process, please open a ticket for Converso Support at 

You can also refer to Meta's own list of errors listed here.

Did this answer your question?